Google Pomelli: The AI Tool That Creates On-Brand Social Media Content  Automatically

If you have struggled to put together brand-aligned social media content in a consistent manner, Google just launched something that could completely change how you work. Meet Pomelli – Google's new AI experiment that transforms your website into a social media content machine.

And to be frank? It's a bit nuts.

What is Google Pomelli?

Pomelli is Google's new AI-powered tool that looks at your website and creates social media content aligned with your brand automatically. You can check it out at labs.google.com/pomelli (and while it is free to try, it might have a wait list since everyone is trying it out).

The idea is as simple as it is powerful, instead of recreating your brand assets in Canva every time you want to make a post, Pomelli captures your entire "brand DNA" in a single shot, and generates unlimited social content that looks like it was produced by your company.

How Does Pomelli Work?

The process is very simple! Here’s how it works.

Step 1: Enter Your Site URL

Just add your site URL to Pomelli, and that is it! The AI will analyze everything for you - your logos, fonts, colors, messaging, images, and overall feel.

The first time you do this, it will take about 2-4 minutes for Pomelli to completely build your brand profile (with demand, it may take a little longer). 

Step 2: Your Brand DNA is Built

Once the analysis is complete, Pomelli will build what they call your "Business DNA." This includes: 

• Your logo (automatically pulled)
• Fonts of your brand (editable if you want to change them)
• Color palette (pulled directly from your site)
• Taglines (editable)
• Brand values (like affordability, convenience, trust)
• Brand aesthetics (the overall look and feel)
• Business overview (what you actually do)
• All your images (all organized and in place)

The cool part? You can edit any of this. Don't like a font? Swap it out. Want to change your brand values? Go for it. It's your starting point, not a prison.

Step 3: Create Campaign Content

Here's where it gets fun. Once your brand DNA is established, Pomelli creates social posts for you. This includes: 

• Instagram carousels
• LinkedIn posts
• TikTok videos
• Facebook posts
• Whatever social platform you want to use

The tool instantly creates the post suggestions in the way you want, all while keeping that consistent look and feel.

Why Pomelli is Actually a Big Deal

Look, we are inundated with AI tools. But, Pomelli is important for this reason:

1. No More Designer Bottle Neck

You no longer have to have the designer's eye. The artificial intelligence does all of the composition, color theory, and visual hierarchy for you. You simply need to know what you want to say. 

2. All Posts Automatically On Brand.

After establishing your brand DNA, every single post is "on brand" automatically. No more oops, we used the wrong blue, or, goes against our style guide, that font doesn't work. 

3. Speed is Insane

In under 5 minutes you're at a downloadable social post from zero stage! Seriously that's not just fast; that is an overhaul of your workflow. 

4. Flexibility Without Complication

You are not stuck with a template! You can make modifications to each element, but do not have to start from scratch. It's the perfect flexibility. 

Who Should Use Google Pomelli?

If I am being honest, it's pretty much anyone who posts on Social Media for a business:

• Small business owners who wear too many hats already.
• A Social media manager with multiple clients to monitor.
• A Startup with a bootstrap budget that has to LOOK like a professional.
• Solopreneur who normally does not have time to design.
• A Marketing team that has to post content faster.

Even with designers on your team, we find this useful for fast-turn content or testing several creative paths before committing to finished assets.

The Bottom Line: Is Pomelli Worth It?

If you're creating content for social continuously, absolutely yes.

The struggle is not coming up with concepts for social media marketing but making your ideas look good while being on-brand. Pomelli handles this issue seamlessly.

Is it perfect? No AI is perfect. You will have to look at and modify things. However, it will eliminate probably 80% of the grunt work, which is huge.

Also, it is currently free to try (as it's in Google Labs), so there is literally zero downside in gauging it.

How to Get Started with Google Pomelli

Ready to give it a shot? Here's what you do:

1. Go to labs.google.com/pomelli
2. Click the "Try It Now" button
3. Insert your website’s URL
4. Wait for your brand DNA to be created (3-6 minutes)
5. Review and customize your brand profile
6. The finally, generate campaigns

Just a heads up: you may see a message that tells you it’s busy due to demand, and it may take longer to get your brand DNA. Just be patient; it will be worth it.

[IMAGE PLACEHOLDER: Getting started screen]

Final Thoughts

Google's Pomelli is not just another AI gadget. It's an actual tool that helps solve a real challenge: producing on-brand high-quality quality social content without the need for a creative team.

If you're operating an online hotel-booking site, a coding community, or a local coffee shop, the fact that you can produce high-quality on-brand content in minutes, rather than hours, should change your game.

Will Pomelli eliminate designers entirely? No. But they will now have more capacity to focus on strategy and large campaigns while you do the day-to-day content work with the aid of AI.

This is exactly the type of tool we need in the coming 2026.

If you are ready to try Pomelli visit labs.google.com/pomelli and see how it performs with your brand - do not be surprised if you think the results are better than expected.

And if you already use it, let us know what you are making - we would love to see it!